Meet the creative director of Drinks Network.
He started very young in the liquor and media industry, nowadays he’s sailing a digital education ship into an industry of analogue waters.
Hayden Wood is an ex-world champion bartender and internationally known author of his best selling book series’ The Liquid Kitchen, Good Wine Bad Language Great Vineyards, Beer Nuts, Cafe Republic and Green Food Generation.
He is the creative director and fearless leader of Drinks Network providing world class content production and digital distribution for the liquor industry.
Born in New Zealand, he quickly learned that he could charge good money for organising a cocktail party. He studied beer brewing, wine making and drink mixing in his hometown of Napier, which became the ethos and foundation of his beverage career that started in the barn on his parent’s farm.
After finishing his hands-on ‘school of hard knocks’ beverage education in the East End of London at the age of 18, he went on to consult to some of the world’s top beverage brands, establishments and companies including Galliano, Coca Cola, Cherry Heering and now the host of brands within the Drinks Network portfolio.
From 1997-2009 he lead the events industry from a solo food catering service into a beverage service, providing mobile bars and bartenders to corporate and private events nationally with a team of 65.
Hayden toured with Food Network star Guy Fieri on his live Knuckle Sandwich food show tour for three years. During this time in the US he worked with Food Network on live theatre productions, NBCU and PBS on live and produced short form TV content.
Hayden brings together 25 years of liquor industry and media experience with a team of production and digital to head up the leadership platform for online brand and masterclass education in the liquor industry today.
“I’ve seen plenty of industry education delivered by my peers and the quality is outstanding. What I bring to the table with Drinks Network is the ability for these people to connect with their audience 24/7 and for them to know who is enrolled and what is going on with your course content. It’s a quantum leap from the analogue delivery system of face to face presentations.” –