HEAD OF DIGITAL
#DIGITAL #MARKETING #MANAGEMENT
Digital Marketing is Irene’s playground. The forever changing and challenging environment that some call a jungle is her adventurous daily environment. Where some check out and say, “Oh no”, she’s ready to go with three options and a ton of energy to pull the team through.
She cut her teeth on digital marketing strategy and back end build tech in New York, Washington and LA before managing top level campaigns in Australia for the likes of Patron Tequila and Southern Comfort.
Working across fashion labels in Shanghai as well as skincare and cosmetics in Australia she’s also involved in several projects across Africa.
Her business degree helps you understand that she takes her work seriously and is also dedicated in the execution of campaigns on time and on budget with a success rate of smashing targets to powder.
“My name is Irene, let’s do some super cool digi things together.”